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One connected system for real estate: website, CRM, Max AI and channel manager.

Everything in the system

Every feature, in one place.

Four products on one connected stack: the website, the agentic CRM, Max AI and the channel manager. Here is every part of it, with the real screens.

Book a demoWhy it is built for real estate

01Real estate website

Built for conversions, speed and search.

Optimised for conversions

Mobile and desktop designed for the device, with the enquiry, the brochure request and the agent one thumb away.

Landing pages for campaigns

Roadshows, developments, buyer nationalities. Each with its own form, so the lead is recognisable the moment it lands.

Custom design and workflows

Your brand, your page structure, your enquiry flows. The connected stack does not force a template on you.

Every lead routed to the CRM

Forms, brochure downloads, chat conversations and campaign RSVPs all arrive in the Inquiries tray with source and property attached.

Loading speed within one second

Navigation does not reload, filters update in place, and on a phone it behaves like an app.

Agentic friendly: SEO, GEO, AIO

Structured pages, sitemaps and copy that search engines and AI assistants can read, so a listing is found by the buyer it was made for.

Listings that are findable

Nine filters with live counts, a map for region, search by reference, and collection pages for every lifestyle and region.

New developments, agents, journal

Development pages filtered on their units, an agent page for every team member, buyer guides and a magazine.

Three languages, and more

Every page, filter and form translated. Listings translated where they are written, in the CRM.

sir.mu homepage: full-bleed aerial photography of the coast with the headline “Where the Indian Ocean keeps its finest addresses” and Buy, Rent and Sell with us buttons
01sir.mu, the first website on the stack. Photography, three languages, Buy, Rent, Sell with us.
sir.mu Island Journal blog with article categories and a featured article on Mauritius property schemes
02The journal and buyer guides: every article is a route into the listings.
sir.mu homepage on a phone with a pinned Contact us button
sir.mu listings page on a phone with the Max AI search box and a horizontally scrolling filter row
A sir.mu property page on a phone with the agent bar pinned to the bottom of the screen
Max AI on sir.mu showing search criteria chips and two listing cards inside the chat, with a Receive all as PDFs via email button

MobileHome, listings with a sideways filter row, the property page with the agent bar pinned, and Max AI showing listings in the chat.

02Real estate agentic CRM

Eight modules, one record.

One place to manage it all. The website is only the window on what the CRM says is ready to be shown.

Dashboard

Lead flow, listing visibility and recent activity. Agent, office admin and master admin views.

Contacts

Every buyer, vendor, tenant and developer. One record each, however many times they come back.

Products

The listings. Details, Channel Manager and Inquiries & Deals on every record. Residential, commercial, land, off-plan.

Inquiries

Every arrival before anyone has decided what it is, with the source down to the individual form and a close reason when it ends.

Funnels

Nurturing, Sales Deal, Rent Deal, Sell Mandate, Event & Roadshow. Kanban, list or grid, with saved views.

Marketing

Campaigns, marketing automation and templates. Company or private, with merge fields that fill themselves.

AI Agent

Conversation history, analytics and settings for Max on your website. Read the real question before the call.

Approvals and Data Manager

Draft to Active, template edits and price changes reviewed. Bulk import and export for the marketing team.

Product details in LeadsCloser: name, reference, price, currency, status, accessible to foreigners, property scheme, tenure, business unit and lifestyle tags
01Details: price, currency, status, scheme, tenure, business unit, lifestyle, accessible to foreigners.
Classification, layout and address on a LeadsCloser product record: residential, land and commercial types for sale and for rent, bedrooms, areas, district and locality
02Classification for sale and for rent, layout, and an address that becomes the region and city filters.
LeadsCloser Inquiries list with source, stage and close reason columns
03Inquiries: every arrival with its source, stage and close reason.

The funnels

Nurturing

A pre-funnel tray, five working stages and two ways out. This is where winning happens.

InquiriesNew LeadContactedEngagedProperty ViewingQualified for LaterDisqualified

Sales Deal

Created from the nurture, so the contact, the property and the history come with it.

OfferDue DiligenceClosingClosed WonClosed Lost

Rent Deal

Rentals run on their own track, because a tenancy is not a sale. Move out is where the repeat business is.

ApplicationLease SigningMove InMove out

Event & Roadshow

Every RSVP from a campaign page lands on this board with the city on the card.

RegisteredConfirmedAttendedFollow-upConvertedNo Show / Not Pursued

Sell Mandate

The vendor side, with the same structure as the buyer side. A pitch is a pipeline with stages, not a memory.

LeadsCloser Rent Deal funnel with Application, Lease Signing, Move In and Move out stages
04Rent Deal in Kanban view. Same data in list or grid, and the view you leave is the view it opens in.
Max AI conversation history in LeadsCloser: a website visitor asking whether foreigners can buy property in Mauritius, with a rating panel
05AI Agent: every website conversation stored and rated, with the properties the visitor clicked.

03Max AI assistant

Trained on your listings and your knowledge base.

On the website

  • Understands a sentence, not a filter: “a three bedroom villa near a golf course in the south, under two million”
  • Showcases matching properties as cards inside the chat
  • Answers every question from your knowledge base: schemes, residency, process
  • Sends brochures as PDFs by email, sets alerts, books viewings
  • Creates a warm lead in the CRM with the whole conversation attached

In the CRM

  • Voice or text panel on the right of every screen
  • Enriches a contact: budget, region, bedrooms, must-haves, onto the real fields
  • Adds notes, creates contacts, records meetings
  • Navigates, fills forms, finds a product, shows campaigns
  • Moves a card and sets a reminder in one sentence
Max AI on sir.mu showing search criteria chips and two listing cards inside the chat, with a Receive all as PDFs via email button
Max on sir.mu: criteria chips, listing cards, PDFs by email.
The Max AI panel inside the CRM with suggestions to navigate to contacts, create a contact, search for a product or show campaigns, and a voice toggle
Max in the CRM: navigate, create, search, and a voice toggle.

04Channel manager

Multi-portal publishing from one record.

The Channel Manager tab sits on every product record. One record, several destinations, no rekeying, and per-channel view counts coming back.

Sotheby’s International Realty Dash system

The global network’s listing system.

L’Express Property

Mauritius property portal.

Property Cloud

Property portal.

Property Map

Property portal.

Your website

Live within minutes of a status change.

More on request

New platforms are added to the channel manager for you.

Connections

Speaks with the services you already use.

Outlook

Send from the record, replies in your inbox, every email attached to the right contact.

Gmail

The same capture and send for Google Workspace teams.

Microsoft sign-in

One login for the whole team, with the work address you already have.

Website forms and downloads

Property enquiries, brochure requests, buyer guides, campaign RSVPs.

Max AI conversations

Website chats arrive as leads, with the properties the visitor clicked.

Bulk import and export

Data Manager for migrations and reporting.

Everything included

No tiers on the features that matter.

  • Conversion-first website, mobile and desktop
  • Campaign landing pages with their own forms
  • Custom design and workflows
  • Sub-second page loads, no full reloads
  • SEO, GEO and AIO friendly structure
  • Listings, developments, agents, journal, guides
  • Nine filters with live counts and a region map
  • Three languages on the site, any language on a listing
  • Listings management with status as the switch
  • Leads management with source down to the form
  • Sales and rental deal funnels
  • Nurturing funnel with Fresh and Needs Attention
  • Sell Mandate and Event & Roadshow funnels
  • Residential, commercial, land, off-plan, built-up
  • Outlook and Gmail connected
  • Email templates, campaigns and automation
  • Task automation and reminders
  • Voice to CRM
  • AI listing copy and translation
  • Max AI on the website
  • Max AI in the CRM
  • Conversation history and ratings
  • Channel manager to the portals and Sotheby’s Dash
  • Per-channel view counts on the record
  • Approvals, roles, Data Manager

Book a demo

Replace the stack that’s all over the place.

See the website, the CRM, Max AI and the channel manager working together on real listings. A demo takes forty-five minutes, and most agencies are live within weeks.

Book a demoSee it live on sir.mu ↗