Capture every lead from your website, inbox, and portals like Daft, Rightmove, and MyHome, route sale and rent pipelines automatically, and let Max AI qualify buyers before your agents pick up.
What is a real estate CRM?
A real estate CRM is the system of record for every buyer, seller, and tenant your agency talks to. It captures leads from your website and the property portals, keeps each one moving through a sale or rent pipeline, and gives sellers proof their listing is being seen.
LeadsCloser goes a step further with agentic AI: Max chats with website visitors, surfaces matching listings, builds brochures, and warms leads, so your agents inherit qualified buyers, not cold form fills.
The problem with generic CRMs
Horizontal CRMs assume one linear pipeline and one inbox. Agents juggle two funnels, four portals, and listings that sellers want reporting on , so leads leak through the gaps, and the spreadsheet comes back.
Built for the job
Daft, Rightmove, and MyHome inquiries parsed and attributed automatically, no copy-paste.
Every inbox inquiry shows up as a lead, linked to the right listing and agent.
Two funnels, not one, with auto-assignment, SLA timers, and reassignment built in.
Upload once and publish to your site and the portals from a single place.
Weekly recaps of who viewed each listing, across every channel , auto-emailed to sellers.
Max books viewings against agent availability and keeps the lead profile in sync.
Meet Max AI
Visitors describe what they want in plain language. Max finds listings, sends brochures, sets alerts, and hands warm, qualified leads to your agents.
See how Max worksHow it compares
| Capability | LeadsCloser | Generic CRM | Spreadsheets |
|---|---|---|---|
| Portal lead capture (Daft / Rightmove / MyHome) | ✓ | ✕ | ✕ |
| Separate sale & rent pipelines | ✓ | ✕ | ✕ |
| Outlook auto-capture | ✓ | ✕ | ✕ |
| Seller visibility reports | ✓ | ✕ | ✕ |
| Conversational AI qualification | ✓ | ✕ | ✕ |
| Auto-assignment & SLA timers | ✓ | ✕ | ✕ |
Who it's for
Capture buyer leads from portals and close the sale funnel faster.
Run a dedicated rent pipeline with tenant nurturing built in.
Manage development inquiries and reservation pipelines in one view.
Auto-assign by area and language, with per-branch reporting.
Integrations
Questions
A real estate CRM is software that captures and organises every buyer, seller, and tenant lead in one place, then tracks each one through a sale or rent pipeline. LeadsCloser adds agentic AI, Max qualifies leads and books viewings automatically, so agents spend their time closing rather than chasing.
Generic CRMs are built for a sales rep with a single linear funnel. Real estate has two funnels (sale and rent), leads arriving from property portals, and listings that need visibility reporting. LeadsCloser is built around those realities out of the box, no heavy customisation required.
Daft.ie, Rightmove, and MyHome inquiries are parsed automatically, alongside Outlook email auto-capture, your website chat and forms, and PDF brochure downloads. Every source maps to one lead profile with the listing and stage attached.
Most agencies are live in under a week. You connect your inbox and portals, import existing contacts, and map your pipeline stages, then every new lead arrives clean, attributed, and routed.
Yes. You can import contacts and listings during onboarding, and our team helps map your existing stages and fields so nothing is lost in the move.
Yes. Lead data, consent, and communication history are handled to GDPR standards, with audit trails on every lead profile.
From the blog
We're onboarding agencies in waves. Join now to lock your spot, founder pricing, hands-on setup with the team, and a direct line to shape the roadmap.